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How to emphasize words: the “Shifter”

You stress words at random, or not at all, and your point doesn't land. Here you say one phrase several times, moving the stress each time, and hear how the meaning changes.

03:00
  1. 1A phrase appears on the screen, for example: “We are making this decision today.”
  2. 2The platform highlights the word to stress. Say the phrase with the emphasis on that word.
  3. 3Tap the phrase: the highlight moves to the next word. Say it again, with new emphasis and a new meaning.
  4. 4And so on through every word in the phrase. Then the next phrase.

tip · Once this becomes automatic, you'll be able to say exactly what you mean in one phrase, with no extra explanation.

check yourself · Each version of the phrase sounds different, and the meaning changes with the stressed word.

Why it works

In speech, the stressed word carries the meaning. “We are making this decision today” is a different message when you stress “we”, “this” or “today”. In writing you'd add an explanation; when you speak, stress does it for you, if you put it in the right place.

Under pressure, people stress words by habit: the first word, the last one or every third one. Moving the emphasis through a phrase one word at a time breaks that habit and turns stress into a choice. Once it's automatic, you can say what you mean in one sentence instead of three.

Common mistakes

  • Stressing with volume only. Stress also lives in length and pitch: stretch the word a little and lift it.
  • Stressing two words at once. One phrase, one main stress. The other words step back.
  • Not thinking about the meaning. Before each version, ask yourself what this stress says that the others don't.
  • Keeping the practice size in real speech. In the exercise the stress is big; in a meeting it only needs to be noticeable.

Questions

How do you emphasize words when speaking?
Make the word slightly longer, slightly higher and slightly louder, and pause briefly before it if it really matters. Most of the effect comes from the contrast with the words around it.
How do I use emphasis in public speaking?
Decide in advance which word in each key sentence carries the point, and stress only that one. A short pause before it makes it stand out even more.
Is this word stress practice for learners of English?
No. It's about which word in a sentence you highlight to steer the meaning, for people who already speak English and want their point to land.

More exercises