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Answer clearly: claim, reason, example, conclusion

Someone asks a question, you start answering, and halfway through you've lost the thread. Here you answer in four steps: claim, reason, example, conclusion.

1Debate

Why do people believe simple explanations more easily than complex ones?

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The question is on the screen. Read it and keep it in mind. For example: “Why are people afraid of public speaking?”

Why it works

Answers get lost when you think and speak at the same time with no plan. You start with background, add a side note, and the listener never hears the actual answer. A fixed structure takes one decision off your plate: you always know what comes next.

Putting the claim first means the answer arrives in the first sentence. The reason and the example give it weight, and the conclusion brings it back so the listener remembers what you said. After a while the four steps stop feeling like a formula and become the way you think through a question.

Common mistakes

  • Starting with the reason. Lead with the answer itself; the “why” comes second.
  • Giving an example that's too general. “Lots of people feel this way” isn't an example. Name a situation.
  • Repeating the claim word for word at the end. Say the same idea in new words, or add what follows from it.
  • Stalling between steps. Each step has its own time on the guide; keep moving.

Questions

How do I answer questions clearly?
Give your answer in the first sentence, then say why, then give one concrete example, then a short conclusion. Four sentences are often enough.
How do I structure an answer in an interview?
The same four steps work: answer, reason, an example from your experience, conclusion. For questions about your past, a story fits too, but your main point still comes first.
What if I don't know the full answer?
Make what you do know your claim, and be honest about the limits. A clear partial answer is better than a long vague one.

More in the article: How to express your thoughts clearly when you speak

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